The role of web/graphic designer is to keep in mind the target audience and the brand image while designing a well balanced, beautiful piece. Good design isn’t just about slick visuals and tight layout. Good design is actually about creating a marketing piece or website that aligns with an overarching strategy.


Goal identification: Where I work with you to determine what goals the site needs to fulfill.

Scope definition: Once we know the site’s goals, we can define the scope of the project.

Sitemap and wireframe creation: With the scope well-defined, we can start digging into the sitemap, defining how the content and features we defined in scope will interrelate.

Content creation: Now that we have a bigger picture of the site in mind, we can start creating content for the individual pages, always keeping search engine optimization in mind to help keep pages focused on a single topic. It’s vital that I have real content to work with for the next stage:

Visual elements: With the site architecture and some content in place, we can start working on the visual brand.

Testing: By now, we’ve got all your pages defined how they display to the site visitor, so it’s time to make sure it all works. Combining manual browsing of the site on a variety of devices with automated site crawlers to identify everything from user experience issues to simple broken links.

Launch! Once everything’s working beautifully, it’s time to plan and execute your site launch! This should include planning both launch timing and communication strategies.